Want it Wednesdays Winners!
4th February 2016
Throughout January we ran our Want it Wednesdays social media promotion. After the expensive Christmas period, we wanted to help shoppers beat the January blues by giving something back to them.
Every Wednesday, a prize from Castle Dene’s retailers was up for grabs – all Facebook followers had to do was ‘like’ the post on our Facebook page for the chance to win. We offered a range of prizes: £50 in vouchers to spend in a choice of Castle Dene’s stores, a Boots No7 hamper, a Sweet Dreams sweetie hamper worth £25 and a £20 Wilko gift card.
The four Facebook posts offering the prizes earned hundreds of likes and shares. In total, the campaign reached 85,423 people on Facebook and 4,443 on Twitter, making the overall social media reach for the campaign an incredible 89,866 people. Engagement was high at 11%. In fact, it was one of the most successful social media competitions we’ve ever had!
Week One: £50 Vouchers – Melanie Stalley
Melanie Stalley was our first winner and chose to have Farmfoods and Argos vouchers as her prize. She was presented with them by our Centre Manager, Barry Parnell, in the Castle Dene Management Office.
Melanie was delighted with her win and exclaimed “Wow – thank you!” when she realised she’d been selected from hundreds to bag the gift vouchers.
Week Two: Boots No7 Hamper – Amanda Rockeford
Our second winner was Amanda who won a Boots No7 hamper.
“Thank you! I’m delighted to have won the very beautiful prize of a Boots No7 hamper. It will be a huge help to my skin as it’s really dried out from the cold weather.”
Amanda Rockeford, Competition Winner
Week Three: Sweet Dreams Hamper – Michelle Kay
Michelle Kay won our Sweet Dreams sweetie hamper, crammed with treats to satiate any sweet tooth! Michelle was presented with her hamper in-store by Joanne Williams. Michelle said: “Wow! I’m over the moon – thank you very much.”
Sweet Dreams Winner, Michelle Kay, being presented with her prize.
Week Four: £20 Wilko Gift Card – Donna Brumwell
Our final winner was Donna Brumwell who won a £20 Gift Card for Wilko in Castle Dene. Donna was presented with her prize at our Centre Management Office by Barry Parnell at the end of January.
“Get in! Thank you so much. I will be using the gift card to buy myself a new lamp.”
Donna Brumwell, Competition Winner
Main Article Image: Left – Donna Brumwell Wilko Winner. Right – Melanie Stalley